Rajal Pitroda is a producer of fiction and non-fiction films that examine issues of race, class and gender beyond the mainstream narrative. She is a Film Independent Documentary Producing Lab Fellow (2024-2025), Women in Film Producing Fellow (2023-2024), Women at Sundance Fellow (2021-2022), Impact Partners Producers Fellow (2021-2022), Sundance Creative Producing Fellow (2020-2021), Black Public Media 360 Incubator Fellow (2021), Firelight Media Impact Producing Fellow (2018-2019) and SFFILM FilmHouse Resident (2018-2019).
Rajal most recently produced “The Gas Station Attendant,” an official selection in the International Competition at the 2025 Sheffield DocFest, and the award winning documentary short “A Shot at History,” which premiered at the 2024 Double Exposure Film Festival. Rajal is an Executive Producer of “Southern Fried Lies” on Peacock, and a consulting producer on “The Chaplain and the Doctor,” which premiered at the 2025 San Francisco International Film Festival and “How To Have An American Baby,” which was broadcast on POV. Rajal also produced “Down a Dark Stairwell,” a feature documentary on race and the criminal justice system that premiered at the 2020 True/False Film Festival and was broadcast on Independent Lens. Rajal is an associate producer of “The Kindergarten Teacher,” a 2018 Sundance selection, a co-producer of “O.G.,” a 2018 Tribeca Film Festival selection and an associate producer of “Driveways,” a 2020 Berlin Film Festival selection.
Rajal was the Founder and CEO of Cinevention, a media company focused on marketing and distribution, where she designed and executed distribution strategies for feature films, including “Outsourced,” which was developed into a sitcom at NBC. Prior to starting her own business, Rajal was a partner at Beyond the Box Productions, creating and running marketing campaigns for independent films. She started her career in film working in international marketing for Bollywood movies based in Mumbai.
Rajal is a member of Brown Girls Doc Mafia, A-Doc and the Documentary Producers Alliance. She has a degree in Economics from the University of Michigan and an MBA from London Business School.